Hanson Group 2007 study of high-tech CMOs
The Hanson Group
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The Hanson Group specializes in developing company strategy and market strategy for high technology and health care firms; in helping leaders grow a profitable business through new products or new markets or via acquisition; and in strategic business development and planning. We focus on customer acquisition and customer loyalty, on market size, growth and evolution, and on the product's innovation and defensibility against key competitors or substitutes.

The Hanson Group's consultants have experience in world renowned consulting firms, but also have real world operating knowledge. Clients have included entrepreneurial firms such as Verity, SatMetrix, Netlabs and Creative Labs; and large innovative firms such as HP, Sun, SGI, Quantum and National Semiconductor.

Areas of Speciality

  • Acquisition Strategy and Implementation
  • Strategic Company and Business Unit Audits
  • Customer-focused Growth Plans
  • Market Mapping
  • New Products/New Markets Identification
  • Strategic Market Research and Recommendations

News and Publications

Exciting new publication: "What Keeps CMOs Up At Night" tells what is really on the minds of CMOs in high technology companies - and how they are creating high performance marketing in 2007. Our 2006 CMO report is also still available here.

"The Hanson Group provided strategic marketing consulting to me in many of my ventures, including Verity, Kubota, Hambrecht and Quist, and Epiphany. In every case, Hanson's customer focus and market instincts made a significant contribution to our business planning. Kathryn Hanson helped us to effectively position our business and evaluate alternative roads for new business opportunities. Her work is outstanding."

Ben Wegbreit
co-founder and former CEO, Epiphany.

© 2005-2007 The Hanson Group. All rights reserved. Click here for a printable version