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We have expertise in many areas of corporate strategy and strategic marketing, including
New Products and Services - Management of Innovation
- Map product and technology gaps
- Set up the process for identifying, assessing and developing products
- Help establish truly cross-functional teams
- Elevate the role of strategic marketing in the product development cycle
- Launch new products in multiple channels
- Create the system to manage the product, service and technology lifecycle
Projects in this area
- Helped a large company revamp its product development processes,
and introduced the use of truly cross-functional teams, strategic marketing
and the appropriate level of gates/process flow to increase the product
development success.
- Identified the key technology and market trends for a training software
business. Focused them on the most effective operating system and technology
choice at a time when major changes in the industry threatened to upend their
business. Recommended to top management major new strategic goals.
- Worked with top engineering and marketing management to characterize
the pen computing market and identify the product and market strategy that
they needed to pursue for success. Included technical reviews, competitive
analysis, vertical market analysis and recommendations on how to navigate
during a fast-changing market.
Some of the many technology areas in which we have worked, are listed here.
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"The Hanson Group came in, sized up our capabilities and quickly assessed
for us a market opportunity we were, frankly, hoping to ignore.
We received not only an immediate set of recommendations for competing
successfully in that market, but what proved to be a long-lasting model
of the dynamics of that market…a powerful package of both strategic and
practical value to a start-up looking for focus."
Estee Solomon Gray
former VP Marketing, InterWise.
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