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We have expertise in many areas of corporate strategy and strategic marketing, including
Market and Company Positioning and Branding
- Establish a company brand strategy
- Create the branding architecture: product & platform branding
- Establish the key messages and communication vehicles
- Align the sales and market positioning with the branding
Projects in this area
- Established a new category of "community eLearning" for a key
eLearning company, and successfully made the client the top brand
in that category as well as one of the top three in eLearning content
for businesses. Won attention and ink from top business publications
and media, including Financial Times, Business Week, Upside, 60 Minutes,
Training and many others.
- Identified key advantages and disadvantages of the top three
sound card companies in the larger retail and wholesale distribution business.
Recommended how client could modify its current branding to build an even
stronger position against its competition.
Some of the many technology areas in which we have worked, are listed here.
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"Kathryn Hanson is the best I know at market analyses and in developing
go-to-market strategies. I have worked with her in multiple high tech
companies, and she is always able to add value by bringing new, practical
and creative ideas to solve real business problems."
Eric Carlson
former President & CEO, Telcontar.
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