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We have expertise in many areas of corporate strategy and strategic marketing, including
New Growth / New Business Focus
- Define and refine the company mission and business plan
- Design the plan for effective position in key customers and channels
- Target the early adopting segments and vertical markets
- Align the key goals across the organization
- Set up the tools for success (proposal and lead generation, etc.)
- Help develop key alliances
Projects in this area
- Identified key focus area for a new business in video meeting
recorders. Led management strategy session on market and product
strategy, which led to the marketing plan for the business.
- Examined the possible new market areas for a company in the
intelligence market: could the software company grow in adjacent
features/functions, new languages (for translation), new geographical
markets (Middle East) or new vertical markets.
- Identified for a new information retrieval software business
the top five vertical markets on which to focus its sales and
marketing efforts. Formed the marketing strategy for penetrating
each market, including the specific sub-targets and key business
characteristics that lead to a sale.
Some of the many technology areas in which we have worked, are listed here.
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"Hanson and her team helped management and the Board look
at the growth possibilities for our company--how much could we
grow from current markets? Adjacent Markets? (Which ones, in
which order, and why?) Should we consider acquisitions as well
as organic growth? It was extremely helpful to get a longer-term
strategic perspective on our future growth potential."
Wayne Willis
Board Chair, CyraCom International.
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