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We have expertise in many areas of corporate strategy and strategic marketing, including
Strategic Company and Market Audits
- Identify critical strategic decisions a company must make
- Conduct an outside-in market scan
- Scan the technology and identify how it's changing in the market
- Assess competitive position
- Identify key market drivers: who, what, why
- Recommend key product/market improvements
- Focus the team on 3-4 high impact actions
Projects in this area
- Conducted a major audit of customers, vendors and suppliers
for a leading disk drive manufacturer. Identified key market trends,
technology changes and other factors that would modify their competitive
advantage and position. Recommended changes in how they dealt with
customers and suppliers. Presented to top management and the Board of Directors.
- Led annual strategy offsite for a computer products distribution
company management team to identify and evaluate its top strategic challenges.
Focused the team on three strategic priorities for that year, and identified
key action plans to implement.
Some of the many technology areas in which we have worked, are listed here.
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"The Hanson Group did a fabulous job both at Quantum and Inmac.
One study was a close look at the customers, suppliers and
competitive marketplace, and revealed some very counter-intuitive
views of our company; in the other case, Hanson organized a
strategic summit of the top managers wrestling with the key
objectives for the business, giving both strategic and facilitation help."
Jeff Heimbuck
former CEO, Inmac; and former President, Quantum Commercial Products/Plus Development.
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