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Affiliate: Pearson & Company
Pearson & Company provides
marketing communication thinking and materials
to help clients accelerate product adoption, grow their channels, shift
the business to new areas, drive revenue and invigorate the brand.
Its clients include Hewlett Packard, 3COM, Apple, Cellnet, Octel, Unisys
and Silicon Graphics.
Started by Resa and Tom Pearson, Pearson & Company helps companies with
new sales programs, product launches, brand identity, demand generation,
messaging and interactive marketing. They help their clients with insight
and analysis of marketing problems, as well as providing solutions and
implementation.
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"Hanson moved us a giant step forward in defining our business,
our new 'category' and our customer targets. She moved us beyond a
great concept and product to a serious business focus and market
definition. And since she so effectively involved the team in the
strategic dialogue, everyone was excited and ready to move forward
with the chosen direction. "
Stan Rosenschein
CEO, Quindi.
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